writing & photography

Toni is an award-winning writer, filmmaker and photographer, published in corporate materials, magazines, scripts, blogs, and advertisements. Her photography has been exhibited and published internationally, commissioned by museums, private collectors and public spaces, and has appeared in magazines, books and in movies.



Toni has led media outreach resulting in thousands of stories in print, broadcast and on the Internet globally, including numerous cover stories in newspapers and award-winning magazines and websites, for a calculated publicity value in the tens of millions of dollars.  


Toni has conceived and collaborated on various public service announcements, exhibits, and social media campaigns, resulting in increased engagement and media attention. Her pilot PSA on marine debris went global, being reproduced in several languages and highlighted in prestigious international outlets.

Toni Parras

Working with the public, private and nonprofit sectors, Toni has led the coordination and facilitation of various workshops, lectures, special events, film screenings and more, drawing attendance from a broad range of sectors, including local and national legislators as well as the media.